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New York · 2025-2026 General Assembly

S01770 Prohibits the advertisement of firearms as combat weapons; exempts the advertisement of such rifles, shotguns, or firearms for the purposes of recreation, hunting, self-defense or other legal uses of such firearms.

Direction

Firearms otherAI label

Restricts gun access model confidence 80%

Prohibits advertising rifles, shotguns or firearms for offensive assault or homicide purposes, while exempting ads for recreation, hunting, self-defense or other legal uses, so more restrictions on how firearms can be marketed.

No person, firm or corporation engaged in the retail business of selling rifles, shotguns or firearms, as such terms are defined in section 265.00 of the penal law, shall advertise such rifles, shotguns or firearms to the general public by means of advertisements in public newspapers, magazines, by radio or television, or by electronic media display advertisements, for the purpose of offensive assault or homicide or other related offenses pursuant to article one hundred twenty-five of the penal law.

✓ Quote verified word for word in the bill text

  1. Filed (completed)
  2. Committee
  3. Passed one chamber
  4. Passed both
  5. Governor
  6. Law

Status: Died (session ended)

Last action
2026-01-07: REFERRED TO CONSUMER PROTECTION
Filed
2025-01-13
Committee
Consumer Affairs and Protection
Sponsor
Nathalia Fernandez D

Why the model tagged it this way: The bill adds a new section to the general business law that restricts firearm advertising by prohibiting its use to promote offensive assault or homicide while exempting lawful purposes; this falls under firearms/other as it regulates marketing without addressing the listed subtags like background checks, carry, or preemption.

Related bills

Sponsors

Text versions

History (2 actions)
DateChamberAction
2026-01-07SREFERRED TO CONSUMER PROTECTION
2025-01-13SREFERRED TO CONSUMER PROTECTION