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New York · 2025-2026 General Assembly

S04420 Prohibits gun industry members from directing advertising, marketing, promoting, designing, or selling certain firearm-related products in a manner that would encourage unlawful purchase, possession, or use by underage individuals in the state; provides criteria for determining whether a gun industry member reasonably appears to support, recommend, or encourage underage individuals to unlawfully purchase a qualified product.

Direction

Firearms industry liabilityAI label

Restricts gun access model confidence 90%

Prohibits gun industry members from advertising, marketing, promoting, designing or selling qualified products in ways that appear to encourage unlawful purchase, possession or use by underage individuals, creating new standards and potential liability for such conduct.

No gun industry member shall advertise, market, promote, design, or sell any qualified product in a manner that reasonably appears to support, recommend, or encourage an underage individual to unlawfully purchase, possess, or use a qualified product in the state.

✓ Quote verified word for word in the bill text

  1. Filed (completed)
  2. Committee
  3. Passed one chamber
  4. Passed both
  5. Governor
  6. Law

Status: Died (session ended)

Last action
2026-01-07: REFERRED TO CODES
Filed
2025-02-04
Committee
Codes
Sponsor
Rachel May D

Why the model tagged it this way: The bill amends the general business law to add specific prohibitions and criteria on gun industry marketing and design practices aimed at underage individuals, expanding the scope of prohibited conduct under existing industry-liability provisions.

Related bills

Sponsors

Text versions

History (2 actions)
DateChamberAction
2026-01-07SREFERRED TO CODES
2025-02-04SREFERRED TO CODES