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Federal · 119th Congress
S2154Protecting Kids from Gun Marketing Act
Direction
Firearmsindustry liabilityAI label
↓Restricts gun accessmodel confidence 90%
Prohibits manufacturers, dealers, and importers from marketing or advertising firearms and firearm-related products to minors in ways that appeal to them, imposing new regulatory restrictions enforced by the FTC with civil penalties.
the Commission shall, in accordance with section 553 of title 5, United States Code, promulgate rules to prohibit any manufacturer, dealer, or importer, or agent thereof, from marketing or advertising a firearm or any firearm-related product to a minor in a manner that is designed, intended, or reasonably appears to be attractive to a minor.
✓ Quote verified word for word in the bill text
Introduced (completed)
Committee
Passed one chamber
Passed both
President
Law
Stage: Committee · step 2 of 6
Last action
2025-06-24: Read twice and referred to the Committee on Commerce, Science, and Transportation.
Why the model tagged it this way: The bill directs the FTC to create and enforce rules banning specific forms of firearm and accessory marketing/advertising aimed at or appealing to minors (under 18), treating violations as unfair/deceptive practices. This adds new limits on industry practices related to firearms, fitting the industry-liability subtag as it regulates manufacturers/dealers/importers with potential penalties; no other listed topics are substantively addressed.