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Federal · 119th Congress

S3875 Responsible Firearms Marketing Act

Direction

Firearms industry liabilityAI label

Restricts gun access model confidence 80%

Directs the FTC to study and then issue regulations prohibiting unfair or deceptive advertising or marketing practices by firearm manufacturers, dealers, or importers (including those appealing to those under 18, implying illegal use, or related to semiautomatic assault weapons), which imposes new,,

the Commission shall promulgate regulations under section 553 of title 5, United States Code, to prohibit any manufacturer, dealer, or importer of firearms from engaging in any unfair or deceptive act or practice related to the advertising or marketing of firearms.

✓ Quote verified word for word in the bill text

Firearms otherAI label

Restricts gun access model confidence 70%

Requires an FTC study and regulations targeting firearm advertising and marketing practices that may appeal to those under 18 or imply illegal use, and specifically addresses semiautomatic assault weapons, adding regulatory oversight on how firearms are promoted.

In conducting the study under subparagraph (A), the Commission shall consider-- (i) advertising or marketing materials that may-- (I) be designed to appeal to individuals who are younger than 18 years of age; or (II) imply or encourage illegal use of the advertised or marketed product; and (ii) advertising or marketing of semiautomatic assault weapons.

✓ Quote verified word for word in the bill text

  1. Introduced (completed)
  2. Committee
  3. Passed one chamber
  4. Passed both
  5. President
  6. Law

Stage: Committee · step 2 of 6

Last action
2026-02-12: Read twice and referred to the Committee on Commerce, Science, and Transportation.
Filed
2026-02-12
Committee
Commerce, Science, and Transportation Committee
Sponsor
Richard Blumenthal D + 12 cosponsors (11 D, 1 I)

Why the model tagged it this way: The bill directs the FTC to study and regulate advertising and marketing practices of firearm manufacturers, dealers, and importers, specifically addressing content that appeals to minors, implies illegal use, or relates to semiautomatic assault weapons. This adds new restrictions on industry practices under the topic of firearms, with no provisions on other listed topics such as transgender issues, abortion, or immigration enforcement.

Related bills

Sponsors

Text versions

History (2 actions)
DateChamberAction
2026-02-12LibraIntroduced in Senate
2026-02-12SenatRead twice and referred to the Committee on Commerce, Science, and Transportation.